Project Background:
Shanghai Electric and Yinghe Technology, as leading enterprises in China’s high-end equipment manufacturing and new energy sectors, have jointly developed the “Super-E Foldback Coating Machine.” This machine is a piece of “national key equipment” in the lithium-ion battery manufacturing industry, representing the pinnacle of technology in the field. This massive, structurally precise, and complex machine is a symbol of industrial power. However, the new brand communication challenge for Shanghai Electric and Yinghe Technology was how to make this “hardcore” B2B equipment “break the circle”—translating its inherent spirit of innovation, craftsmanship, and brand value into a more vivid and communicable form for clients, partners, and the general public.
Solution & Design Philosophy:
The solution we proposed for these two industry giants was to create a collector-grade building block model of their flagship “Super-E Foldback Coating Machine.” This is not just a miniature replica of a colossal machine; it is a physical fusion of the two brands’ spirits and industrial aesthetics.
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Ultimate Recreation from Grand to Minute: The project consists of 1457 precision pieces, a number that itself signifies a high degree of complexity and fidelity. Based on the actual equipment blueprints, our design team deconstructed and translated key parts into a block-based design, including the machine’s multi-level framework, the core coating rollers, the material transport system, and the electrical control cabinets. The primary color scheme of gray, white, and yellow accurately replicates the industrial look, while intricate details like the X-shaped support structures and pipeline routes are skillfully reproduced, allowing one to appreciate the rigor of industrial design in a compact form.
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A Testament to a Glorious Partnership: The model prominently features the joint logos of “Shanghai Electric” and “Yinghe Technology,” making it a tangible symbol of the powerful alliance between the two giants. The phrase “Helping clients achieve excellence, Fulfilling the dreams of strivers” (帮助客户卓越，成就奋斗者梦想) is inscribed on the box, closely linking the companies’ core values with the product. The building process itself becomes an act of deep identification with this philosophy.
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An Immersive Brand Storyteller: Through hands-on assembly, users are no longer mere spectators but become “super engineers.” They personally experience the creation of this super-machine from individual parts to a complete whole, intuitively understanding the ingenuity and complexity of its internal structure. This immersive interaction tells the brand’s story of technological strength and innovation more profoundly than any brochure or video ever could.
Core Application Value:
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A “Physical Trophy” of Industry Leadership: At trade shows, technical seminars, or client meetings, this building block model serves as a highly impactful display piece and gift. It silently declares the companies’ technological confidence and leadership status, acting as a “physical business card” that is more persuasive than any words.
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An “Emotional Adhesive” for High-Level Business Relationships: As a premium gift for strategic partners and key clients, it conveys not only respect but also an invitation to “build dreams together.” Its uniqueness and collectible value make it a powerful tool for maintaining and deepening high-level business relationships.
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A “Spiritual Totem” of Corporate Culture: Internally, it is an excellent tool for inspiring employee pride and cohesion. Every employee, especially the “strivers” who participated in the R&D and manufacturing of the machine, can see the crystallization of their efforts in this model. It becomes a visible, tangible totem of the corporate culture.
Project Summary:
The Shanghai Electric-Yinghe Technology “Super-E Foldback Coating Machine” model project is another milestone for our company in the field of “brand culture shaping for heavy industrial equipment.” We successfully transformed a cold, massive industrial machine into a cultural symbol with warmth, a story, and value. This case proves that through innovative custom building blocks, the hardcore technical strength of B2B companies can be effectively converted into “soft power” that is easy to communicate and perceive, achieving a multiplier effect on brand value.